learnings and take aways

started at CareerXlerate as a marketing intern. spent the first few weeks getting my head around how it all works, this included the five cohort programs, theworkshops, and the two very different people we're trying to reach: senior professionals pivoting into tech, and grads and international students trying to break in. mostly listening and learning and creating posts before really reaching a proper audience

picked up a camera. started running video interviews with our mentors and alumni and cutting them into short reels for instagram and linkedin. learnedfast that the first three seconds decide whether anyone keeps watching, and that a specific story ("business analyst to cloud role in months") lands harder than a polished one.

settled into the team rhythm - weekly standups, sitting in on mentor andstrategy meetings, watching how a lead actually moves from a comment to a booked call. this was the month i stopped just making things and statrt understanding the funnel: why we qualify before we pitch, and why we never force a mismatched lead into a program.

built the actual lead engine. set up an utomation on instagram so a keyword kicks off a real qualifying conversation.

The pipeline worked like this: our leads would reach out to or DMs via a reel that I posted containing CTA at the end, and they would then write keywould that would trigger our manychat auto-DM which I set, we would ask a few questions to see of our leads qualified and then either send them an email or book a call with our team

then stood up an email nurture funnel, using mailchimp where I created a campaigns based on the emails we colelcted, first time i owned a system end to end instead of a one off task.

went deep on linkedin. worked out why the company page wasn't reaching anyone, and built a two-track plan around it: mentors posting from their personal profiles to grow the page, plus the lead capture campaigns running in parallel with my automated DM pipeline